In a competitive market, dental practices need to use every tool at their disposal to attract new patients and stay on top of their patient list. From claiming their Google Business listing to using Facebook Ads, there are plenty of cost-effective marketing tactics that can be used by independent dentists in order to compete with regional and national dental conglomerates. This link bestresultsdentalmarketing.com/
For starters, make sure your dental website looks good on mobile devices and tablets as 82 percent of local searches are conducted on mobile phones. Also, ensure your site is optimized to support the Americans with Disabilities Act so that those who are blind and deaf can access your content with ease.
One of the most underutilized digital dental marketing tools is social media. Creating and sharing engaging dental posts on Facebook, Instagram, TikTok and other popular platforms can help your practice gain the attention of potential patients in your area. These platforms also offer the ability to share educational materials, patient testimonials and before-and-after photos that can be very appealing for those who are considering visiting a new dentist.
Effective Marketing Techniques for Dental Marketers
If you have unique dental services, like an in-house dental lab or a tool that improves the patient experience, consider featuring these offerings in your online marketing. For example, your dental website should include a “What We Do” page that features the specifics of these offerings so people can get an idea of whether they would be a fit for your practice before scheduling an appointment. Similarly, your office should be listed on websites like Zocdoc so that prospective patients can easily find you and see if you are in-network with their insurance.
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